SOCIAL MEDIA

In relation to the objectives & strategies, the media channels UberEATS has chosen are Facebook and Instagram. These channels have been chosen and used to convey information about their company and their services to the customers.

UberEATS does this by presenting the information based on the platform chosen.

FACEBOOK.

UberEats uploads pictures of food from their partnered eateries, and a call to action where they ask viewers to “Order now on #UberEATS”.

Facebook is a popular social networking site that allows members to post, read or respond to advertisements and promote their businesses.

This means that businesses who create pages will have a proper platform to engage their audience and have their audience interact with them.

INSTAGRAM.

UberEats uploads the same items on their Instagram page. The same descriptions and the same call to action “Order now on #UberEATS”.

Instagram is yet another is a popular social networking app that allows members to post, view or respond to pictures, which simplifies the experience.

It highly emphasizes on the visual aspect, which is useful for businesses as it allows them to showcase the most appealing factors of their products and/or services.